Really interesting turn this thread has taken.
The problem I see with that is that New Japan were bigger and made more money than All Japan.
How much of that is down to Inoki's personal legend?
I'm not sure. It's not something that's been properly explored.
This is sort of a catch 22 because how much of All Japan being what it was came down to Baba's personal legend? Those two were the writers/producers/directs/leading men of NJ and AJ respectively. NJ created in the image of Inoki and AJ created in the image of Baba.
Baba was a bigger star than Inoki in JWA. Baba was a bigger star worldwide than Inoki. That Inoki went from being secondary to Baba when they were both employees to running the biggest company in the country for all but what 5 years, suggests that the promoting and storytelling in New Japan was more effective than Baba's. That New Japan created more stars than All Japan during Baba's life also suggests the NJ booking/promotional philosophy was more effective than Baba. It carried beyond Inoki and Baba.
In this case, slow and steady came in second, but still beat a bunch of other people