The Bliss debate is fascinating to me. I'm willing to admit that as I'm "Team Bliss" there is a bit of a double-standard for backing her, but the argument isn't cut-and-dry. Booked too strong? Maybe...but in a universe where Alexa Bliss isn't "steamrolling" through the RAW Divas Division, as her critics imply, we're assuming Bayley and Sasha are now mega-over? Also, how is any of this too vastly different than what Charlotte was doing in her RAW run or even what The Miz does whenever he's not in a feud with someone clearly higher on the totem pole (Cena, Reigns, even Ambrose and AJ)? Bliss has been soundly defeating the "midcarders" of the womens' division because all the women in the womens' division are "midcarders" since Charlotte left RAW and became babyface. Bliss is now at that stop basically and I think she's earned it - heel or face.
Also, the idea of the villain needing to lose at "the end" is one I totally agree with - when "the end" is a clear, definable point.
"The end" of the Daniel Bryan storyline was WM30, for example, and while the build was imperfect, I'm glad they eventually got it right.
Similarly, Hogan dropping the title to Sting at Starrcade was like the end of Star Wars: A New Hope - the result ended up spawning countless sequels, but that was definitely a definitive endpoint more than just an exciting moment of rising action (like, say, Luger's brief title reign a few months before was).
I don't get the argument that Bayley (who has actually gotten booed at times) and Sasha Banks (who feels a little like she's peaked already) are a hotter hand to play than keeping Bliss champion and letting her garner more and more fan hatred. When Bliss finally gets her comeuppance, I want it to be from a Sting, not a Lex Luger. I don't think that exact role as been filled yet, but I don't see the harm in letting someone grow into it (maybe Asuka, maybe Nia, maybe Charlotte or Becky?) when, right now, there's no one on the roster that really deserves it.