The biggest story coming out of British Uprising II was arguably Alex Shane turning heel on Ulf Herman. In 2004 he would become the No. 1 heel in the company, with them now being open on air about Shane being the Managing Director of the FWA alongside being an in-ring competitor. There is a pretty good promo that Shane cuts where he explains why he turned on Herman, sighting him – with his use of weapons and fire and his swearing in interviews - as a detriment to getting a TV deal.
The Shane/Xavier rivalry and the associated segments involving Doug Williams and Steve Corino show how far in 2004 the FWA would use the internet and ‘shoot’ angles to push its storylines forward. This match for example stems from an interview Xavier gave in which he criticised the company for pushing him TOO much. Hmmm… but the gist was that he felt he was being shoved down people’s throats and that was the reason some fans had turned on him when he had beat Homicide at Uprising II. In response Shane said that he should be grateful for the ‘push’ and that the reason some of the fans were beginning to turn against him was because of his lack of drive and lack of fire. I’ve never been a fan of talking about ‘pushes’ and ‘getting over’ on wrestling TV and that whole ‘the rest of this stuff is fake, but this is REAL’ rubbish, but back in 2004, this appealed to a lot of fans, and hadn’t been done in the UK before. The FWA was a company appealing to a hardcore, internet fanbase, and did mean that you could feel genuine animosity and believability in a lot of the angles they were presenting.
This is the storyline of the match, with Shane saying that Xavier needs to show fire and impress him, or risk losing his spot on the roster. I enjoyed him trying to fire him up with slaps and spitting at him, but then retreating when Xavier goes on the offence. As we’ll see in 2004, these too have good chemistry, with Shane using his size and playing the cocky bullying heel, and Xavier being the every man babyface able to take lots of punishment, however it’s clear that this match is setting the table for future matches down the line. They spend a lot of time brawling on the floor and up to the ramp way, and there’s not a huge amount to get invested in, but things pick up when Shane takes a really nasty looking tornado DDT off the apron and through a table.
At that stage it looks like we might get a double count out, but Shane ends up winning the match with his feet on the ropes. It’s obviously a cheap finish, but I do like the storyline in terms of Shane running his mouth about Xavier not having the fire and needing to step up as he’s not on his level, but that when he does he has to resort to cheating to be able to defeat him, It’s a fairly standard match overall, but as I say, sets the table nicely for their last man standing rematch which was one of the most well regarded matches in the company’s history (***)
As I’m yet to be able to find a copy of the match, for now I’m going to add a note on the Doug Williams vs Steve Corino match on this show for the FWA Title. As previously mentioned, this comes from another of the shoot style angles the FWA was running with; Corino coming out of the crowd unannounced interrupting a match earlier on in the show. Corino and Shane have a face to face confrontation around the fact that Shane wouldn’t book Corino on the FWA vs ROH show the year before and was blocking him from appearing. We then get an interruption from Doug Williams saying that Shane told him he could take the night off but that he wants to defend the title against Corino. In an interesting way of getting to that match, Williams says that if he doesn’t get to defend the title then the fans can sue Shane for false advertising, which as just as well, given the lack of funds in the FWA coffers…
As I say, I haven’t been able to find the match outside of a highlight video to do a review, but it’s hard to imagine it not being pretty good, especially given the great matches Doug was regularly putting on at this stage. The bigger point is that this is the start of a 7-8 month build to Williams vs Shane.