Personally, enough of dominant heel title reigns. Time for some long babyface title reigns. That is the shit that ultimately creates generations of long-term fans.
As an aside, I have always believed that the adage "money is in the chase" is at best very myopic and at worst outright incorrect, and I have always remembered reading a really good discussion about this on this forum. Since I am on leave right now, I decided to finally actually search the board for these posts, and have found the discussion. The entire discussion is excellent and should be read, but I will also quote a couple of SLL's posts about this. I will also quote @Loss discussing from the other perspective.
Loss:
SLL again:
tl;dr - long heel runs can of course draw money, but a lot of people seem to think it's the only, or at least the most prominent way to present wrestling, and that is completely untrue, and arguably, long face reigns have historically drawn more money than long heel reigns