I think the AEW fanbase appreciates a variety in their wrestling that tends toward someone like Hook or Jade getting over. But it's obviously a problem for developing workers who don't have experience to advance the meme status. Compare this to, say, Orange Cassidy, who everyone thought would flame out - turns out having years working indies in a variety of styles / characters allows you to have a sense of your character that lets them evolve. I don't yet see Hook evolving much, and Jade hasn't (we'll see if WWE can help her do it).