I know I'm a bit late on this.
The biggest, damning thing about the match is over the past year they had two central pillars the match easily should have been built on: The vicious elbows to Orton and the F5 kickout. The F5 has been built fantastically all year, putting absolutely everyone down - Including Reigns in the buildup! - with one shot. The Orton elbows were a big, talked about moment that could have served as a fantastic story beat in this match. They killed themselves by going to the F5 too early. A half dead, bloody Roman eating that move and then kicking out of one F5 only to spend the rest of the match desperately avoiding getting hit with another could have been a lot of fun.