You'll recall that I posted (and tweeted) that I would have a big announcement coming later in the week. It's hard to know exactly where to start, so I'll just explain my current personal situation and then expand from there.
I was laid off in December. The startup that I was working for needed to cut costs and my position, which I'd only been hired for six months earlier, was deemed non-essential. I've had trouble finding work since then, and job opportunities in my field (technical writing) seem to be drying up because of AI's increasing presence in the workplace. I've decided that I'm at a career crossroads and need to consider a new path.
I started obtaining marketing certifications a few months ago in an attempt to learn how to make a profitable website. I love writing about wrestling, but as those of you with families know, it only gets harder to devote time to the hobby when also trying to balance marriage and parenting, and as much as I love pro wrestling, I just can't put it ahead of my family. That difficulty in keeping up is even truer than ever today because of the sheer amount of content that's out there between all of the streaming services and TV shows, YouTube, and live events.
I've decided to take a pretty big risk. I might fall flat on my face, but I'm okay if that happens. If I do, at least I tried and have some sense of decisiveness about it, and I'll just go try something else instead. But I think (hope) that my chances of succeeding at this are decent.
On July 1, Pro Wrestling Only will be relaunched as a true wrestling website, as opposed to just being a message board. Those of you who worry about the impact this might have on the PWO that you know and love needn't be concerned, as there will be little to no changes to the message board itself. It might end up having /forum or /board at the end of the URL. That's to be determined.
I'll be devoting myself full-time to offering FREE content. While I do indeed need to turn a profit to justify doing this, I don't think a subscription model is viable or warranted, and I have identified other ways to make money doing this -- some conventional and some not. The website will include:
* Five extended-length match reviews each day from the current day in history. So for example, on July 1, I'll have five reviews of matches that have happened during previous years on July 1 posted.
* Features that focus on things like promos, current matches getting play, something clipped that I wish was complete, previews of upcoming releases, and more.
* YouTube videos (I'll explain this when the time comes)
* Full show reviews (TV episodes, PPV, house shows, etc)
* Wrestler, promotion, and style biographies
* Presence on all social media channels (Facebook, Instagram, Tumblr, Twitter, Pinterest, and more)
To start, this will be a one-man show with me producing all of the content. I plan to treat this like my new career, which means I'll be working long hours and immersing myself, and you'll probably start seeing me everywhere I'm welcome to act as a hype man. When the business model for the site proves to be successful, I want to hire PAID writers to join the team.
I see the target audience for this site as the same type of person who posts at PWO, but I also think there's appeal to a bigger audience. If someone is new to pro wrestling or likes a match and wants to see similar matches, I think they'll find PWO to be something useful.
Over time, I see this being a hybrid that's similar to Spotify, Pandora, AllMovies, and Pitchfork -- the ultimate curation center for professional wrestling. It's also a site that will focus on one thing -- the artform -- and stay away from news or business analysis, since that's already being done by others and I don't think I would offer anything unique there.
I'm excited about the potential here, and with SO MUCH content so easily available now, I expect to be a busy man. Truth be told, if I was billionaire, I'd do it for free since it will be purely a labor of love. I'm grateful to everyone who posts or has posted here for helping establish PWO to the point that I can use the site as a launching pad for this venture. I hope you'll join me on this exciting, if possibly bonkers, journey.
All the best,