This cannot be emphasized enough. For a company such as ECW, or in a later time period a group like ROH, where the guys who get the most over and display the most potential are going to leave for a company that can offer better money and exposure (whether that is WWE, Japan, or anywhere else), it is absolutely essential for the company to make the brand the draw rather than any single individual wrestler. It's one thing if it's a company that is the highest paying or top of the ladder within the industry, and you know your top stars are going to continue to be your top stars for many years into the future. It's another when it's a smaller, stepping-stone promotion, where the best guys are basically expected to move on, sometimes very quickly.