Yeah, Cody knows what he's doing. He's deliberately trying to create that Cena dynamic for himself. He isn't the most over babyface, he isn't the most over heel and he isn't the best worker, so his way of standing out is to be polarising. The second he does a real turn, beats down Arn and cuts a promo on the fans is the second he gets cheered again because he's giving people what they want.