It would be funny if a heel wins it and then just uses delaying tactics to hold onto the belt through time limit draws, though I doubt that would hold the interest of people mindlessly scrawling through Twitter. Beyond that, I find it hard to imagine it will be entertaining. I can just watch three minute edited highlights from a match that actually means something if time is of the essence.
Eh, at least with Vince gone, they'll be less likely to sabotage something if it does, miraculously, get over.